“Cover My Butts” – that was the subject of the email sent out by Ben Klein, a student at the Alabama School of Fine Arts. Ben’s 8th grade class was taking part in a fundraiser to raise money for the dance department and Ben came up with a very clever campaign to do just that.
Susan and Ben Klein dropping their donations
Ben sent out an email to all of his friends and family that said “Cover My Butt!” and asked everyone to buy a Boston butt to help his class, but with one caveat – anyone who purchased a Boston butt would agree to have theirs donated to the Jimmie Hale Mission.
Ben’s creative promotion worked and he was the number one seller in his class, selling a total of 26 Boston butts.
Ben, with the help of his mom Susan, dropped off all 26 butts, smoked and ready-to-eat, to the Jimmie Hale Mission.by Mission Staff